Yellow Cassava
And it was a few minutes past 9pm local time; an important announcement was about to be made. Venue was Expo Hall, Eko Hotel and Suites, Victoria Island, Lagos. The event was the third edition of the AfricaMagic Viewers’ Choice Awards (AMVCA). The hall was packed to the brim with stakeholders in Africa’s Film/TV industry.
The tension in the air was thick enough to be sliced with a knife. Across Africa, in over 50 countries, over 100 million viewers stayed glued to their TV boxes awaiting the biggest news in the entertainment industry. Only five movies, out of over 2,000 entries received by the organizers of the AMVCA from filmmakers across Africa, made it to the final shortlist as Best Movie 2014.
Yellow Cassava, produced by Zeb Ejiro in partnership with HarvestPlus Nigeria, ran neck-to-neck with big budget movies of 2014: Kunle Afolayan’s October 1; Lancelot Oduwa Imasuen’s Invasion 1897, Steve Gukas’s A place in the stars and Frank Rajah Arase’s Iyore.
